LomoLomo is Gone from The App Store. LemeLemeHD is the New, Lesser Update.

UPDATE 03.31.11: It’s been over two days since I first emailed the developer about the status of LomoLomo Pro. I’ve emailed them four times and have not received a reply. As of today, there still is no update of LomoLomo Pro and no way to transfer my lens purchase to LemeLemeHD. =M=

Just when it was getting good, LomoLomo Pro is gone from the App Store. Also gone from the App Store is the more expensive free version LomoLomo, which has been replaced with the newly named LemeLemeHD.

Read this before upgrading. In addition to a new nonsense name, many of the update’s changes are lame lame.

LemeLeme new God Father lens

Both versions of LomoLomo were recently pulled from the App Store. As of this writing only the more expensive free version has been updated. I say more expensive because although the app itself is free, it’s easy to spend another $6 buying all the features that were included standard in LomaLomo Pro for a buck or two.

The newly named replacement app, LemeLeme version 2.0, features all of Lomo Lomo’s great lenses plus a new free lens, Godfather. LemeLeme/LomoLomo uses “lenses” like many other apps would use “films”. Many of the cameras and lenses have been renamed but all of the “cameras” and filters in the original LomoLomo are still there. The Lomo Wall and file sharing still work the same.

There’s a lot wrong with this update and for me it negates much of the goodwill created with the excellent recent updates of LomoLomo after initial missteps.

LemeLeme's new Inkjet frame

LemeLeme now features eight frames total and several new frames, but only two of LomoLomo’s original frames, which have been renamed for this update. The new Inkjet frame is a grungy, rough edge frame and is one of the few new frames that I’d actually use. The new Black Standard frame looks good, but has a slight transparency that its predecessor didn’t, reducing the usability of the frame. Fabric is a revisit of the superior “Light Grit”, but now with an irritating and unnecessary white blur at the edges. Many of the new frames are decorative, “cute”, tacky and ugly frames. I don’t think these tacky frames belong in a LOMO app. There are fewer usable frames in this version.

There is no mention of any of the name changes in the App Store description. The developer has not responded to my numerous e-mails, so I can only speculate what happened to LomoLomo.

I suspect that LomoLomo was in violation of trademarks and intellectual property held by Lomography. In addition to the name “Lomo”, many of the named camera modules in the app are also the IP of Lomography, including Diana, Action Sampler, and SuperSampler. I can think of no other reason for the need to change the names of so many of Lomography’s properties. No problem there, but a mention in the App Store description would have been nice.

I don’t understand why names of some of the lenses were changed, though. Seriously, was Russia that hacked off about two lenses in this app? Other than Classic Lomo, none seemed to be in copyright or trademark violation. Changing the names of those lenses and filters only creates confusion and inconsistency in the user experience.

The unnecessary changes to the frames are also perplexing to me. Even if there was a compelling need to add a postage stamp frame, why not keep the other frames which were good looking, authentic, usable and did not appear to be in any trademark or copyright violation.

Another thing I find suspect is that LomoLomo Pro was a good bargain at $.99. For a buck, you got two “cameras” and all of the app’s lenses, saving about $6 from buying each individually from Lomo Lomo standard. Now, to get the same number of features — the app’s “lenses” –  the free version works out to be much more expensive than the Pro version. There is no indication of whether there will be a LemeLeme Pro release. Sketchy.

This developer has done a lot to overcome the negativity generated from their connection to Molinker from the App Store scandal over a year ago. These latest events – pulling the apps, changing filter names and deleting favorites, no information on an update to the Pro version, and remaining completely silent on what happened is suspect and negates much of that goodwill for me.

I understand the need to rebrand the app in light of possible trademark violation. I don’t understand the need to change so much else that worked in the apps that didn’t need changing. I’ll get used to the new lens and frame names, but I don’t like the look of the new frames. I think they’re ugly and unusable for a retro camera style app. I want the old frames back. And given their history in the iPhoneography community, this developer gets no slack from me for their lack of transparency.

For many reasons, I’m not upgrading my copies of Lomo Lomo — standard or pro — to LemeLemeHD at this time. At this time, I’m not buying back my LomoLomo Pro cameras and lenses until I hear more from the developer — if at all — or see some additional updates in the App Store. The developer could have made this name change painless, but I think they’ve really dropped the ball.

Requirements: Compatible with iPhone, iPod touch (4th generation), iPad 2 Wi-Fi, and iPad 2 Wi-Fi + 3G. Requires iOS 4.0 or later.

LemeLemeHD - MoMoTravel Consulting Inc.



About Marty Yawnick 1808 Articles
Marty is a self-employed graphic designer in the Fort Worth/Dallas Metroplex. He is an avid Rangers baseball, Chicago Cubs, Packers and Highbury Arsenal fan. In addition to capturing random moments with whatever camera is close by (usually his iPhone), his other interests include coffee, film, music, and traveling in seats 5E and 5F with his fiancé.
  • Driver

    And people like me who had bought Lomolomo Pro with all lenses and camera bodies, what of? must buy back as I have already seen everything!

    • http://lifeinlofi.com lifeinlofiblog

      I'm holding off until I hear from the developer or see an update in iTunes. Regardless, I don't like the new frames and I'm not updating until they're returned.


  • Driver

    I have updated the version Lomolomo Pro has not disappeared and still usable, lenses, camera bodies now almost almost like you have two applications, only Lomolomo Pro from what I understand will not be updated, I am also wrong by the manufacturer similar behavior, he should leave the possibility of recovering the purchases made, I think this is wrong!

  • http://andrewbwhite.tumblr.com/ Andrew B. White

    Thanks for the heads-up Marty.
    After your last review I downloaded it and have been using LomoLomo as one of my main go-to apps with some fantastic results. For on the fly shots I use it as much as Hipstamatic now.
    I won't upgrade until I hear this new version doesn't screw with the way LomoLomo worked (which is awesome).
    If you go to my tumblr page http://andrewbwhite.tumblr.com/ you can see a bunch of LomoLomo examples on the front page right now.

  • Glenn

    Here here!

    Great to see Marty on the case!

    I previously bought Lomo Lomo Pro in good faith as it included all the colour filters, and then bought the tilt shift, flash and 4 shot lenses as in-app purchases.

    Restoring purchases in LemelemeHD results in purchased lenses being restored but not the filters. I no longer have I Blue Hawaii, Margarita, Vio Politan, Paradise or Angel's Kiss. I did not purchase these in-app, as they were ALL active in the Lomolomo Pro version.

    By paying for Lomolomo Pro I purchased the filters.
    Since LemelemeHD restored my lenses, the two apps are connected.

    I would like my lenses restored, and reported this concern to Apple. i have emailed the developer.

  • http://woosang.id.au woosang

    oo glad I read this now to not update when I am tired or I will forget. I hate the idea that we cannot keep what we have spend money on. I paid for it I am entitled to it

    Thanks for the heads up

  • Karin Menegol

    I'm not sure what you are talking about with the renaming of the lenses, nor with the renaming of the cameras. All my lenses and cameras are still named the same after the update (which I did before I read this review). I agree on some of the frames. I'm going to miss the two 'vintage' off white frames. I have found the transparency issue with the black frame is also present in Picture Show, which is frustrating, as black frames are ones I use regularly, along with the off white ones.

    • http://lifeinlofi.com lifeinlofiblog

      I just reinstalled and checked LomoLomo standard 1.2.1. White Russian is now Black Velvet. Black Russian is now KIR Royal. KIR Deluxe (one of my favorite of the LomoLomo filters) is now Margartia (I think. I'm unwilling to spend the dollar to find out). Lomo Diana is now LemeLeme, ActionSampler is now Action 4, SuperSampler is now Super 4, and ColorSplash is now Color Flash. I understand that the cameras may be Intellectual Property infringement, but I'm not seeing how the lenses are.


      • Karin Menegol

        Weird, all my lenses and cameras are still named the same.

  • Mar

    2 days ago, the new LemeLeme free has appeared. It seems to have all the filters, have not downloaded it yet. With such a confusing developer, I don't know what to say.

  • sweet pickles

    i wrote a pretty lengthy email to the developers about all the issues you have presented. this is the email i got back from them:

    Dear Customer,
    Thanks for your letter this time and all your support.
    LomoLomo will update in the coming times and please kindly wait for the next version.
    Meanwhile, you can log in the lemeleme HD with your lomolomo account and use the restore function to get back what you have bought before.
    Your advice is deeply helpful for us to better our app and hope you enjou our app.
    LemeLeme team

    if you still have the old lomolomo app, you can still use it. visit the magazine, the picture of the church is one of mine. i am sweet pickles. visit my account and you can see a pic i added that expresses my displeasure at the lamelame update.

  • lilfr3shy

    I'd like to know if I download LEMELEME HD, do I need to purchase all the lenses and frams again? as i'd already paid all of them in LOMO LOMO pro…
    and the sux thing is that I bought all the in-app in LOMO LOMO free before its pro verison.
    and I paid double times , they never returned my money back even I'd tried to e-mail them for million times..
    I don't think their customer service support really exits..

    • http://lifeinlofi.com lifeinlofiblog

      It exists, albeit very slowly and not very helpfully.

      You're not *completely* out of luck if you've already updated to LemeLeme. The least worst response that I got from the developer is that if you sign into your LemeLeme account with your old LomoLomo account info, you can restore all the old LomoLomo purchases you made *in app*. You should be able to restore all of the extra cameras you purchased in LomoLomo.

      This doesn't work for the free lenses in LomoLomo Pro, however. Right now, there's now way to get the full set of standard lenses that came free with LomoLomo Pro unless you repurchase them all one at a time.

      I really don't like that.


  • Chin Chin

    Hey guys i bought the lomo lomo pro before but now that i got a new ipod i need to donwload it again! >< but lomo lomo is gone =(
    are there anyway to download it back?

    • http://lifeinlofi.com lifeinlofiblog

      You may be able to resync the app from iTunes on your PC. If it's not saved or backed up there, there's no way to download LomoLomo Pro at this time.