Hipstamatic Partners with The Roxy’s Nic Adler on Groupie SnapPak

Submitted by Guest Contributor on March 13, 2012 – 1:17 pm 15 Comments

It looks like we get a new HipstaPak for SXSW after all.

Hipstamatic has partnered with Nic Adler, owner of legendary music club The Roxy and avid photographer, on a new lens, film and flash designed for photog lovin’ concert connoisseurs.

Just in time for SXSW, the Groupie SnapPak, $0.99, comes equipped with:

Adler 9009 Lens: This lens is King of the Sunset Strip. With a textured glow, this lens is perfect for catching a show in Austin, or even a sunset in LA.
Dylan Film: Damaged, overstated and unpredictable just like our favorite musicians. The Dylan film was left out in the sun a little too long, and has the light leaks to prove it.
Pop Rox Flash: Use the software (half) flash for contrast in dimly lit “hey-no-flash-allowed” performances; the hardware flash, when allowed of course, turns up the contrast volume even louder.

Credited with reinvigorating LA’s Sunset Strip and also an avid photographer, Adler has snapped tens of thousands of photos. Hipstamatic is Adler’s favorite camera app because of its ability to uniquely capture “feel and emotion,” helping to enrich his photography.

It’s available now through the end of April.

=M=

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(photo credits: Nic Adler at SXSW)

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Bart

The film does nothing for me – if I wanted random light effects I'd use the Dreampop flash.

The new lens & flash look interesting. I need to play with them more to see what their real niches are.
Adam LeFondre

I really like the lens (based on the 7 minutes I've had it). It looks very much like the mythical Franco lens that was on the Hipstamatic blog some time back.

Agreed, the film is meh.
chrisD46

Ditto – Film is meh ; lens & flash may have promise … I'll wait until I see more images.
http://twitter.com/NoxDineen @NoxDineen

Wow, that is some mediocre stuff.

That said, my inner completionist will buy it anyway. I get the feeling that's what Hipstamatic is banking on more and more.
- http://twenty200.com Rob
  
  That's exactly – literally EXACTLY – what I'm thinking. I own all of the paks they've released so far, but I'm probably going to pass on this one. The film is garbage. Sorry to those who disagree, but I don't think that light leak is artistic. It's trash. The lens might be neat, but they don't do a good job of showing what the lens itself can do.
http://twitter.com/richardgrant @richardgrant

This lens looks like the latest installment in a series than includes James M, Lucas AB, and maybe Buckhorst: kind of smoky, blurry, yellow-brown, like the inside of a bar. It must be a very simple filter because the processing time is ultra-quick.
M

Don’t like the film at all. The lens is OK, and really like it w/ DC film. Not sure about the flash yet.
FDV

You know what…at the end I just use two lenses and a three-four films…nothing more…but I love Hipstamatic!!! And i have the full set of lenses and films….
http://twitter.com/kentkangley @kentkangley

I haven't had a chance to really find out what the film, lens and flash in this pack do independent of each other. I've only had time for a few pictures so far. I do have one complaint, though, and it has nothing to do with the quality of the photos. The lens looks awful. I know they're going for a guitar motif with the wood finish and twin f-holes, but it just doesn't work. It also doesn't look good with any of the cases.
Kato

Just another “meh” Pak. But Hipstamatic got me by the balls.
chrisD46

Upon further review – the Dylan film is just plain bad…Bette XL and Chunky are best films for light leaks and even they can look a bit over cooked. As for the Adler 9009 lens , I'm in a funk – like after I bought the Susie lens …What do I do with this thing ? At least Susie lens proceeds went to breast cancer research . ..Perhaps Adler 9009 lens proceeds should go to ecstasy research ? Moving right along …For color, try Adler 9009 + Pop Rox with DC or Blanko . For B&W , try the Adler 9009 lens with BlacKeys SuperGrain outside early or late in the day . Wish I could be more helpful – my Groupie Snap Pak efforts look worse that Steve Martin trying to dance in the movie : "The Jerk " …
- Bart
  
  Yes, it's strange when the best thing to come out of a pack is the flash.
  
  Bizarre complaint: I use & love the favorites function in Hipstamatic, but I've taken to assigning 1 particular case for each favorite. I want (nay, require) more cases so I don't have to use the bright pink case and the gold cases.
  - http://myhipyear.tumblr.com/post/19355612072/pleasantly-surprised-chunky-lens-dylan-film Bart
    
    OK, I deliberately set to make some awful pics using the Chunky Lens, the Dylan film, and the Dreampop flash. 1 came out looking OK. Do bad things balance themselves out somehow?
    
    Click on my name to see the pic on my Tumblr blog.
  - chrisD46
    
    It gets worse – I whacked one of my favorites and had two identical cases touching afterwards …I had to redo all of my favorites ! …Gotta run – my compulsive / obsessive rehab class starts in 20 minutes .
Kara

Pleasantly for me, the new lens works very well in low/diffused light conditions. The flash is cool (adding contrast & color), but it makes almost all if the lenses look the same, & unfortunately it adds strangely colored pixels to the James M, LucasAB2, Susie, & I feel like I’m forgetting one… & it makes the Savador lens basically lose it’s effect (the Jolly Rainbo flash also has this effect on the Salvador). Does anyone else have this problem with the Pop Rox flash?
& I’m not a huge fan of the Dylan film- with the exception of a few of it’s effects (the one with no “light leak”, & the one with the few tiny spots of yellow/orange color). Otherwise, it’s a bit overblown for me. If they had been subtler about it, I might’ve been able to get into it.
I like the new lens & flash for the B&W films. I’m sure I’ll find uses for both of them & will enjoy doing so, but overall it’s not a “WoW” Pak for me. But I don’t regret buying it; I’m too addicted to Hipstamatic to yet regret a purchase.