Instagram Update: We’re Sorry So Here’s a New Filter

Instagram Mayfair filter
Instagram’s new Mayfair filter

Those of us who have stuck with Instagram this week have been rewarded with a new update. Usually a dot oh update has more goodies to it, but this time around there are only a couple of noteworthy new features. Instagram 3.4.0 gets a new filter, Mayfair, and a bit of former functionality gets restored. Still a lot that hasn’t been restored. I have a few thoughts after the jump. >>>

The 3.3.0 update must have been completely underwhelming as Instagram skipped it altogether. Here’s what made it and what didn’t make it into the 3.4.0 update:

The new Mayfair filter is another retro analog-style filter in line with the more subtle filters Instagram has been rolling out since version 2.0. It gives the image a slight green sunbleached look and there’s a new, subtle black frame with this filter. Mayfair is an addition, not a replacement. No other filters were removed to make way for the new Mayfair filter. Together with the new Willow filter, Instagram seems to be responding to many of the IG front end replacement apps.

Users can now can import images from any album in their photo library, functionality that was removed in the 3.2.0 update.

Not mentioned in the App Store description, but the Open In bug where sending images to Instagram from another app resulted in a black import screen has been fixed. You can now see the image before you apply a filter. You still can’t move or crop an imported image, though, which will cut off part of non-square images sent to Instagram. I still recommend Squaready – Instagram layouter or Squaready Pro to prep your images.

There is still no way to turn off the automatic Save To “Instagram” album that the app creates in your photo library.

Still no sign of the return of the popular Gotham filter removed back in version 2.0. We can hope….

The app is still playing catchup from the unpopular changes made in the last update. We covered many of them here. While it won’t please everyone,especially in light of other Instagram happenings this week, this update is a definite improvement over the previous one and undoes a lot of the bugs/features introduced in 3.2.0. This looks like it’s safe to update.





About Marty Yawnick 1808 Articles
Marty is a self-employed graphic designer in the Fort Worth/Dallas Metroplex. He is an avid Rangers baseball, Chicago Cubs, Packers and Highbury Arsenal fan. In addition to capturing random moments with whatever camera is close by (usually his iPhone), his other interests include coffee, film, music, and traveling in seats 5E and 5F with his fiancé.
  • Frennzy

    Unfortunately, the private button is broken in the new update. I'll wait for the next one. I'm also in no rush to post until they spell out how they're going to turn a profit with IG

  • lifeinlofiblog

    The privacy button has been fixed in the new 3.4.1 update released only hours after this one was.

    Can Instagram shoot itself in the foot any more this week?


  • Catherine

    I am getting out. I don't want them to sell my photographs. Bye bye Instagram…

  • Frennzy

    Thanks for letting me know. I'll update now. Yeah, I agree with you. Of all the things to mess up, the privacy button is the one that will cost them the most trust. It will be a long time healing. If you don't believe me, just check out all the "love" that Zuck is getting on IG. I think every romance language has been covered 😉

  • Jason

    I don’t believe the privacy issues have been fixed even though that’s what I’ve read I several places. I’m a new user and v3.4.1 is the first version I’ve downloaded. I’ve spent nearly 2 hours trying to troubleshoot this with an experienced user plus I’m not a dumbass. My photos and tags remain private to all unless thy go directly to my name or click a tag. #firstimpressionsareabitch

    How do I get public so I can play with everyone?

  • Blair

    Why is this update not applicable to iphone 4? My instagram does not have the new camera roll feature. :(