The App Store Turns 5 Today. We’re Giving Away Copies of ProCamera to Celebrate!

iPhone App Store turns 5

On July 10, 2008, only five years ago today, the App Store opened. This not only changed how we used our cell phones and iPhones, but changed how we compute, communicate, and connect. Quite an impressive feat for a device that fits in your hand.

I’ve got a few thoughts on the App Store. To celebrate the App Store’s 5th Birthday, we’re giving away copies of ProCamera, one of the first photo apps available and still one of the best camera replacement apps. >>>

The first year or so of the iPhone, you were pretty much locked into the apps it offered unless you either installed one of the few web apps available or you Jailbreaked (jailbroke?) your iPhone which allowed you to install third-party apps to your device (among other things).

The App Store opened and changed everything. Now, for a buck or three, you could quickly, easily and trouble-free download a new app, instantly giving your iPhone new functionality. It was actually very revolutionary. Prior to the App Store, software was expensive and installing programs on a computer was never a guaranteed success.

The new App Store had games, utilities, and eventually photo apps. For a few dollars each, some of the earliest photo apps available offered features available in desktop software costing a lot more. PhotoForge and PhotoGene offered basic image editing capabilities right on your iPhone. CameraBag offered one-click filters that recreated several retro analog print styles. It was the app that inspired many early iPhoneographers, myself included. Camera Genius and ProCamera improved upon Apple’s very basic Camera app and added many new features that made the iPhone camera more like a camera and enabling early iPhoneographers to improve, even a little, the quality of their photographs.

These camera apps offered a basic digital zoom, rule of thirds composition grids, anti-shake stabilization, a timer, and… well, not much more. But they gave the iPhone camera more clout and paved the way for today’s generation of camera replacement apps with some pretty great, pro-level features. Without these early apps pioneering the way, the iPhone could have been just another Motorola RAZR with a pretty screen.

The App Store has gone from 500 apps on opening day to almost one million iOS apps today and has helped make the iPhone one of the most successful devices in history.

You can read more aout the App Store, photo apps and see our iPhoneography Timeline here.

Happy Birthday, App Store!

ProCamera Giveaway

Way back in October, 2009, ProCamera was one of the first photo apps I reviewed on Life In LoFi. To celebrate the fifth anniversary of the App Store. I’m very happy to be able to give away copies of ProCamera. It’s not only one of iPhoneography’s pioneering apps, but also one of the best camera replacement apps available today.

ProCamera has many big features, but without the clutter of its clean user interface that ProCamera is known for. It’s got one of the best cameras available for iPhone, a studio module where you can perform image edits in app, a built-in filters suite, a powerful video camera and many more features. ProCamera gives me the power-user tools I need to shoot great photos and gets me shooting them quickly so I’m less likely to miss the shot.

You can read my latest review of ProCamera here.

To be eligible to win a copy, simply enter the giveaway below. If you follow us on Facebook and Twitter, you’ll have additional chances for a free copy. UPDATE: These codes are good globally, in any App Store.

Cut-off time to enter is 11:59 PM Eastern Daylight time, Friday, July 12, 2013. Winners will be determined by One code per reader, please.

Winners will be notified by email, Facebook message or Twitter direct message — be sure to check your spam filter. If you enter, be sure your email info is correct or your code will go to someone else. Your email address is used for contest entry and for contacting the winning entrants only. We will not use or sell your email address for any other purpose.

ProCamera is $4.99 in the App Store. ( ). ProCamera HD for iPad is also available for $4.99. It’s designed for iPad and fully utilizes the larger screen of the device. ( )

a Rafflecopter giveaway

(If you’re having trouble viewing the giveaway widget on a mobile device, try viewing this page in landscape mode on your iPhone.)



Big thanks to Jens Daemgen, Lan Lin and the team at Cocologics for the download codes for this giveaway.

About Marty Yawnick 1826 Articles
Marty is a self-employed graphic designer in the Fort Worth/Dallas Metroplex. He is an avid Rangers baseball, Chicago Cubs, Packers and Highbury Arsenal fan. In addition to capturing random moments with whatever camera is close by (usually his iPhone), his other interests include coffee, film, music, and traveling in seats 5E and 5F with his fiancé.
  • Chino

    I love this app. I hope I win! 🙂

  • Drew Froning

    would like to try this app!

  • Akhil

    Is procamera for iPhone really worth? Will try it if I win 🙂

    • Hi, Akhil,

      It’s really worth it. This is a great app and a great giveaway. ProCamera is the choice of a lot of high-profile iPhoneographers.


  • I can never have enough camera apps, so this would make a nice addition to my treasure trove.

  • Ramon

    i’m gonna be lucky this time !!

  • Lily Sheng

    Woah, this app has become expensive, really want one. Thanks Marty!

  • murphy

    Wish me luck 🙂

  • Bill


  • raberd

    Wow!! Been waiting for the discount for a long time. To get the promo code would be a big gift for me tho!!!

  • BLAM

    I would love to try ProCamera. I have been using Camera+ but in some way it seems that ProCamera is even better. Hope I could win. Thanks for these giveaways and please keep them coming.

  • manel

    great app, thanks!

  • kee

    Great to see longstanding camera apps that are here for the long run!

  • CB

    Thanks! Looks like a great app.

  • OliverPreen

    Heavily into iPhoneography and would love to try this app 🙂

  • Mohd Farhan


  • Robin Bartsch

    Thanks Marty. Your commitment to getting your readers great swag is always appreciated!

  • Li


  • Eric

    perfect opportunity to check out procamera! g’luck to the lucky winners!

  • nicholas


  • Helder

    Count me in!

  • Erin


  • Joseph Barbour

    Would love, love, love to have this app to crank out some Pro shots 😀

  • Viola

    Oh, thanks for the chance to win. Hope, it works for me:)

  • Jesse Scott

    would love to win!

  • Graison Swaan

    one can’t have enough camera apps i reckon

  • ebbel

    i would love to win this app!

  • Apiwat B. Ver


  • Orc

    Considering how many camera/photo apps are filling up our phones one might wonder where to store any photos 😉 Then again we could all benefit from a Pro Camera. Good luck to all of us!

    • Hi, Orc,

      ProCamera is definitely worth clearing off a few songs to make room for! =M=

  • s

    Hoping I get lucky!

  • Denis M

    Cool app

  • roger

    cool site

  • Kim Connell

    I’d love to take this app for a spin… my iPhone needs more GOOD apps. 🙂