INSTAGRAM Web Interface Gets a New Makeover

It's flat, minimal, and underwhelming.

instagram, web interface, web ui, ui, profile page
@LifeInLoFi’s new Instagram profile page

What happened to the Instagram website?

The Instagram web interface is getting a makeover and the new user interface has rolling out to users this week. The new UI eliminates what little clutter was in the already-uncluttered interface.

The rotating images in the header have been replaced with a simple, static, bio-style header with a plain background.

Photos are now presented larger and in rows of 3. Previously. Your Instagrams were displayed in rows of 5.

The new Web interface is a flat, responsive design-ish. The header collapses to fit your device, and the photos in your feed reduce to thumbnails but still maintain a three-across layout. My guess is that you don’t really need much of a responsive mobile interface because odds are the Instagram app is already installed on your device. Textures and other flair have been removed, colors muted, contrast gone. Overall, the new design is very flat and minimal.

Functionally, not much has been added. If you’re logged in on your computer, you can still follow other Instagrammers from their profile. That’s been a very handy feature and I’m glad that it’s untouched. A few tweaks have been made to your photo viewer. You still cannot edit your own comments on the web, but now it’s easier to delete comments.

Still no search tool in Instagram itself. To search tags and other criteria, you’ll need to use one of the clunky third-party Instagram search websites.

instagram, web inteface, web profile, web ui, user intervace
Instagram’s previous web profile

I actually do a lot in Instagram’s web interface. For me, it’s easier to comment on a real keyboard than the iPhone’s tiny one, so I’m in the web interface regularly. I liked the look of the old interface. I thought the photo header added personality to your Instagram profile. I thought the feed worked fine and didn’t mind that it was four or five across. What’s left now is lean and lightweight, but it also looks incomplete and like a bad free WordPress theme. I’m all for a good, modern makeover, but as a designer in my day job, I think this was an unneccessary makeover. Basically, Instagram removed what little fun the web interface had and didn’t replace it with any new worthwhile tools. What’s left behind is a pretty good reason to use the Instagram app.


I’m underwhelmed with the makeover. What are your thoughts? Let us know in the comments below.


While we’re here, follow @LifeInLoFi on Instagram.



About Marty Yawnick 1830 Articles
Marty is a self-employed graphic designer in the Fort Worth/Dallas Metroplex. He is an avid Rangers baseball, Chicago Cubs, Packers and Highbury Arsenal fan. In addition to capturing random moments with whatever camera is close by (usually his iPhone), his other interests include coffee, Pink Floyd, film, music, and traveling in seats 5E and 5F with his fiancé.
  • Andy Collins

    I was waiting for it to finish loading… Only to realise it HAD finished loading.
    I think that says it all.

  • rugfoot

    Seeing your article, I only just realised now it’s a makeover. I saw it yesterday and thought it was some cheap third party version. Agree – it looks a bit tacky. But I guess you get a few more pixels per picture.

    • Yeah. Actually, the gallery now collapses down to 1 pic per row on an iPhone. BUT… if you’re viewing instagram on an iPhone, why are you viewing it on a browser and not the app? =M=

  • ZeroCharisma

    Too much white space. Looks really cheap.

  • Hmmm…not sure I’m a huge fan. May take some getting used to.

  • I actually *liked* the rotating images, kind of like a soothing screensaver. Verdict: meh :/

  • DianaNicholetteJeon

    I actually like it. Its clean. It doesn?t detract from the photos. The pix are larger. Yes, it could have way more functionality. But I like the white lean look.

  • Lara Howard

    It’s terrible. I really, really, really miss the rotating header, as it was the main reason I used Instagram, as I loved how the photos are displayed randomly, which is especially cool if someone has a lot of photos, rather than having to scroll thru them all. I thought the old design displayed them beautifully…hope they bring it back.

  • Yes, I hate that they changed it!

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