Q&A: Hipstamatic: The Story Behind the Plastic App with the Golden Shutter
How two brothers from Wisconsin changed iPhoneography
The original Hipstamatic camera (in white and black casings). photo by Master Donut
The case can be made that the hottest camera app in the App Store right now was created in 1982.
Hipstamatic (App Store link • link to Hipstamticapp.com) is one of the most popular photography apps in the App Store at the moment. It’s in the Top 5 in multiple countries. Flickr groups have popped up. The #hipstamatic hashtag is all over Twitter. The app has universally gotten rave reviews, and deservedly so. The environment, the sounds, the photos — it recreates the fun of shooting with an old, plastic, toy camera.
Read Life In LoFi’s full review here.
The original Hipstamatic camera is almost an urban legend. Part of the mystique of the new app is its backstory — that it’s based on the old, plastic camera that few people had heard of, let alone seen.
