Oh, Say Can You See…. New Hipstamatic Made In America FreePak Available Now!
UPDATED: More on the FreePak and the new Made In America HipstaPak next week. =M=
Start your downloads. The new Made In America FreePak was released today in Hipstamatic. The FreePak contains the Americana lens and the Old Glory case. It’s free and available now in-app for a limited time.
More after the jump. >>>
Once again, Hipstamatic has partnered with fashion icon and photographer, Chiun-Kai Shih, to create the Made in America FreePak, a limited edition lens and case, just in time for New York Fashion Week. The previous collaboration a year ago resulted in the limited edition M.A.C & Milk FashionPak. I still love my Fashionista case.
The new Americana lens adds a retro, washed out look with a hint of blue shift, much like an old photo that’s been aging around the house for a few decades.
The new Old Glory case is a nifty retro case right out of a 50′s diner. Looking like Bake-O-Lite and chrome, it makes subtle, non-funtional changes to the UI that I haven’t seen in a Hipstamatic case before.
The Made In America FreePak is only available for a limited time through February 16.
Beginning on February 17th, the lens and case will be made available as part of a new HipstaPak. Hipstamatic will add two films, and the Made in America HipstaPak (lens, case, and two films) will go on sale for $0.99. The new pak will include:
- Americana Lens: Oh say, can you see, by this lens’ soft blurry light.
- Old Glory Camera Case: Pledge your allegiance to the United States of Awesome with Red White and Beauty.
- Blanko Freedom 13 Film: From the lack of border, to the triple stripe corner, this film was made for you and me (Available as part of HipstaPak on 2/17/12)
- US1776 Film: This black and white classic is the biggest thing since John Hancock’s signature. (Available as part of HipstaPak on 2/17/12)
In case you are one of the few who still doesn’t have Hipstamatic, the basic app is $1.99 in the App Store. There are plenty of additional in-app HipstaPaks avaiable for purchase.
=M=
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Marty is a self-employed graphic designer in the Fort Worth/Dallas Metroplex. He is an avid Rangers baseball, Chicago Cubs, Packers and Highbury Arsenal fan. In addition to capturing random moments with whatever camera is close by (usually his iPhone), his other interests include coffee, film, music, and traveling in seats 5E and 5F with his fiancé.
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I can’t download it
it doesn’t come up in the featured section…..
It took a while for the pak to show up in the HipstaMart for me (no doubt due to server overload). It's a nice looking effect. Pairing up with a red or lemon flash shifts the tones nicely. And I don't notice it in Marty's pic, but in mine I've detected some Loftus-like blurring around the edges.
I'm at work so I'll have to wait until my lunch to try out the lens, but the cast looks great. It looks to me like an old tin toy camera (if such a thing ever existed.) The chrome trim and bezel around the viewfinder gives it a fabulous fifties feel.
But why does it demand iOS5, like last pak? Still resisting the urge to upgrade, I fear compability issues. Any bad experiences out there?
If it does indeed have Loftus-esque blurring, that would explain it (that pak required iOS5 as well). Something processor or OS-related in the effect that needs the latest OS version.
Trond, I'd say it's safe to upgrade. Some people reported problems with iOS 5.0, mostly battery issues, but the current release is solid.
From an iPhoneography standpoint, iOS 5 brings not only Loftus and this new lens, but also Photostream, which lets you snap pictures on your iPhone and then view them on your computer or iPad, with no syncing needed.
Marty,
Will the film be automatically included after the 17th if you got the free pak, or do you then have to buy the pak to get the film?
Hi, Adam,
After the 16th, you'll have to buy the pak to get the two films. Whether or not you buy the HipstaPak, if you download the FreePak before the 17th, you get to keep the lens and case.
=M=
Wish the folks at Hipsta would work on SwankoLab some more. It's been a looooooooooooooong time for those of us who paid for the 'lifetime subscription' to Uncle Stu's chemicals…
Is Uncle Stu only shooting Hipsta now? Sheesh!
Give us some bleach and a flashlight or something for light leaks/solarizations. Either that or give us lifetime Hipsta pak upgrades…
Totally agree Pauly. SL is one of my favs. Feel ripped off by Synthetic on that one.
…Definitely ripped off. & I love Synthetic’s products, too, so I really don’t want to feel like that. **uncomfortable & annoyed at the same time**
I, too, would appreciate an update (to put it mildly).
Yay! New HipstaStuff! I really need to buy stock in this company. Looks like today was a busy LifeInLofi day for you. Thanks for all that you do for us. Everyone reading this comment: Vote for LifeIn Lofi at shortyawards.com
Sucks for the older phone people.
I can’t wait for the films to be made available.
Looks good, but takes forever to process the film or is it just me. The look of new pak is great
I tried it out last night and had the same experience. Much longer than most other lenses.
Agreed. This is one of the longest processing times of any lens so far.
I suspect the processing time is due to the blurring effect being added. Loftus takes forever and a day to process too.
Initial imprtession of new Americana lens : : Blue cast , fairly high contrast with blur in upper third of frame … meh .
In the Americana, there is a blue in the upper left corner and a blur in the lower left corner, as opposed to Loftus (a square blur around the entire edge). The other two corners are clear. (It’s sort of like the blacKey’s Ultrachrome film- you know where those dark spots are in the upper left & bottom right corners? *That’s* where the blurring is for this lens.) The Americana does have a very nice contrast- the non-blurred parts of the pic (most of it) is quite sharp, & it does have a bluish cast to it, like a photo left in the sunlight. I like the new lens & case, especially after they put out so many “warm” lenses & even films- am I the only one? (Can’t wait for the films, too!) I think Helga Viking fans, & even Tejas & LucasAB2 fans will enjoy the Americana lens a lot.
Sorry, I think the blur is upper RIGHT & bottom LEFT, not the other way around. Unless it switches? (I think I just had it mixed-up the first time.)
Lol the blur switches- it could be in either opposite corners.
I guess it’s a random thing.
The blurring does rotate, but I don't think it's random. I took several pictures of cars in the parking lot where I work when I got the lens. It seems to take into account areas of color and light and place the blurring effect in the opposite corners. For example I took a picture of a red car that cut diagonally from top right to bottom left. The blurring was in the top left and bottom right. Then I took a picture of a black Jeep that cut horizontally across the picture, with the Jeep facing to the right. It placed the blurring in the top right and bottom left. It could just be coincidence, but I think this is "intelligent" blurring and is likely the reason it needs iOS5 and so much time to process.
That’s awesome. I’m going to have sooo much fun experimenting with that! I took a few pics that seemed to blur “vertically” on the sides (like Loftus) but only on the right & left sides- like this:
| |. I’m still not positive that I was seeing things as the lighting wasn’t very good (& they weren’t keepers so they’re gone now), but wouldn’t it be great if it did the corners AND sides (& maybe the upper & lower)?
I do love the idea of intelligent blurring, & I hope they end up incorporating it into the manual focus option!
I downloaded it as soon as it came out. But I can’t find it. I’m trying to download it again but I can’t find it on their feature page section.
I downloaded it as soon as it came out. But I can’t find it. I’m trying to download it again but it’s no longer on their featured page section.