CineBleach for iPhoneFrom MEAMobile, the developers of the excellent retro video app iSupr8, new video app CineBleach aims for less of a retro analog look and goes straight for a more modern, gritty cinematic bleach bypass look for your video.

It’s an easy to use app that creates a classic, yet very urban and modern effect. >>>

The cinematic Bleach Bypass effect first used by Japanese filmmaker Kon Ichikawa has become a Hollywood staple featured by world class cinematographers and used in productions such Steven Spielberg’s “Saving Private Ryan” and a lot of music videos. CineBleach easily adds one of several variations of this effect to your video.

It’s more than just a toy app. CineBleach has a few pro features. CineBleach lets you choose between three standard resolutions — 640p, 720p and 1080p — good enough for standard and high-def productions. The app has a Reflex Mode and rotates the image in camera 180 degrees for SLR Lenses. The viewfinder has a cinema composition grid that can be toggled off and on. You can also easily activate the iPhone’s torch from the viewfinder.

The effects are pretty sweet and rendered well. They add a very modern, urban, gritty look to video. The Classic effect is a nicely rendered, very cold, stark color desaturation. The Verdi effect is a little warmer. There are two additional styles that are available as an in-app purchase for $0.99 each. An anamorphic matte — black bars at the top and bottom of the screen — can be added to any of the video resolutions. A subtle, great-looking vignette can also be added. See the sample video above. I got similar results from my own test videos, but the CineBleach promo video is slicker, moodier, and better produced.

One of the things I really liked about the app is that video is saved to its own library rather than rendering to the camera roll right away. This enables you to process later and get back to shooting quickly. You can also import video from your camera roll, which lets you use the iPhone’s camera or other third-party video apps, such as the excellent FiLMiC Pro.

CineBleach wants a lot of RAM. It’ll run much better with all other apps completely closed out. A fresh iPhone reboot will probably help as well.

For a dollar, CineBleach is an easy-to-use video app with some good, pro-style features included. It’s a good effect to have in an iPhone videographer’s toolbox.

Requirements: Compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (4th generation), iPad 2 Wi-Fi, iPad 2 Wi-Fi + 3G, iPad (3rd generation) and iPad Wi-Fi + 4G. Requires iOS 5.0 or later.

CineBleach - MEA Mobile

CineBleach Giveaway

I’ve got a few copies of CineBleach for iPhone to give away today. To be eligible to win, simply enter the giveaway below. If you follow us on Facebook and Twitter, you can get additional chances for a promo code.

Cut-off time to enter is 11:59 PM Eastern Time, tomorrow, Thursday, September 6, 2012. Winners will be determined by One code per reader, please.

Winners will be notified by email, Facebook message or Twitter direct message — be sure to check your spam filter. If you enter, be sure your email info is correct or your code will go to someone else. Your email address is used for contest entry and for contacting the winning entrants only. We will not use or sell your email address for any other purpose.

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