Hipstamatic announces Oggl

Hipstamatic Announces Oggl,
a Community For Creative People to Capture and Curate Their Lives Through Photography

Oggl Connects the Hipstamatic Community Like Never Before; Is a Brand New
Place to Showcase Your Best Photos

Oggl by HipstamaticHipstamatic announces Oggl, a community for creative people to capture and curate their lives through photography. Oggl offers a brand new way to experience Hipstamatic’s beautifully crafted filters, and for the first time ever, directly connects the Hipstamatic community and like-minded creatives from around the world.

“From the editorial spreads of Harper’s Bazaar to the cover of TIME magazine to the pages of pages of The New York Times, Hipstamatic photographers have had their work showcased on a global stage, and are ushering in a new era in photography,” said
Lucas Buick, CEO and co-founder, Hipstamatic. “It’s time we created a place designed just for them—to connect, to be inspired, to create—and to continue to define what it means to be a photographer for this generation. This is our vision for Oggl, and we’re just getting started.”

Key Features

Oggl, which will first be available for iPhone owners, is designed around two key features: Capturing and curating photos.

Capture: Oggl is a “capture-first” shooting experience using Hipstamatic’s beautiful lenses and films, and comes with 5 “Favorites” pre-loaded for situational shooting: Landscape, Food, Portrait, Nightlife and Sunset. For the first time ever, edit a photo after it’s taken to experiment with different looks, and “tap to preview” effects before shooting.

Curate: Share your best photos to your Oggl profile to curate your personal story, and the browse the Curated Editorial Feeds, curated by the Hipstamatic team and talented photographers from around the world. With “My Collection,” see your photos showcased next to photos you’ve curated from around the community.

Additional features on Oggl include: Share to Facebook, Twitter, Instagram, Foursquare, Tumblr and Flickr, set additional “Favorites” for situational shooting, tag location, and tag other Oggl community members in photos.

Support the Community & Get More Gear

Oggl is an experience designed for capturing and curating beautiful photos, not for showcasing advertising. To support this vision for the community, Oggl is available via two subscription options: Monthly for $0.99 and yearly for $9.99. Each subscription comes with access to Hipstamatic’s entire catalog of current lens and film gear, and guarantees new gear each month.

In order to make sure Oggl is the most awesome place for our community, invitations will be issued as we build the experience. To request an invitation, visit the Oggl website.

Requirements: Oggl is currently for iPhone owners running iOS 6 and above.


What’s your take on Hipstamatic’s latest offering? Is the price of the service worth the access to Hipstamatic’s past and future filters? Sound off in the comments below.