Hipstamatic Oggl Pro for Windows Phone and What It Means for iOS Users

hipstamatic, oggl pro, nokia, lumia 1020, windows phone 8, wp8

Hipstamatic announces Oggl PRO, an exclusive app for Nokia Lumia 1020. What does this mean for iOS users?

The classic iPhoneography app Hipstamatic is coming to Windows Phone 8 and the new Nokia Lumia 1020 smartphone, after years of iOS exclusivity. Hipstamatic Oggl PRO has been designed especially for the new flagship Nokia device. It’ll be available later this summer and should roll out to other Windows Phone 8 devices soon.

There is good news, non-news and some not-so-great news for users of the longtime iOS-only iPhone photo app. We’ve got an exclusive talk from Hipstamatic about the new app, as well as what’s in store for Android devices and for Hipstamatic’s millions of iOS users.

Nokia Lumia 1020

I gotta admit. On paper, the specs of the new Lumia smartphone are pretty kickass. The one most touted is its Nokia Pro Camera with a 41-megapixel back-side-illuminated (BSI) sensor (which actually accesses a maximum of 38 megapixels– that’s a huge 7136 x 5360 pixels). The sensor itself is larger than a standard mobile phone camera. It has six Zeiss lenses on a physical image stabilization system, a large Xenon flash, and an oversampled digital zoom that Nokia says creates very sharp images at zoom levels up to 3x. I’ve seen them. It’s pretty impressive.

The 1020 is a powerful, sophisicated camera. The built-in camera has manual focus, exposure value, ISO, and white balance (The iPhone, of course, has many of these features in both its native apps and third-party camera apps). It’s got a lot of other features that look cool and it’s getting good reviews from respected publications.

Nokia published an excellent whitepaper on the Lumia 1020. It’s a great read full of specs, details, charts and comparisions for smartphone camera geeks like myself. I wish Apple would publish these for each iPhone release.

“The Nokia Lumia 1020 is the first time a hardware manufacturer has built a smartphone to be camera-first, and having the opportunity to build our software alongside this talented hardware team is exciting,” said Lucas Buick, Hipstamatic’ CEO.

Not to worry. I’m not trading in my iPhone.

Several high-profile developers have created Windows Phone versions of their apps apps with the 1020 in mind. Hipstamatic is one of them.

Hipstamatic Oggl PRO for Windows Phone 8

Last week, Hipstamatic announced that Oggl PRO is coming soon to the Nokia Lumia 1020 this summer. This is more than just a simple port to another operating system. This version is a pretty big rework and has some significant differences from Oggl for iOS.

Oggl PRO will include all of the iOS Oggl capture and curation features, including five pre-set lenses and films, the ability to easily snap, edit, and share photos to social networks such as Instagram, Facebook and Twitter, as well as access to the Oggl network. Additionally, with Oggl PRO, photographers will be able to:

• Have greater control of their shot by making manual adjustments
• Reframe their shot by using the lossless 3x zoom feature
• Set manual exposure and tap to focus
• Orient their shots using the auto-leveling feature
• Control white balance, ISO and shutter speed
• Capture full resolution images at 41 MP and apply Hipstamatic’s film and lens effects

Final square format Oggl images will actually be around 28.7 megapixels. Still huge.


Oggl PRO is currently exclusive to the Nokia Lumia 1020 and will be available later this summer. The original Oggl app is available on iPhone and will soon come to WP8 devices with at least 1 Gigabyte of RAM.

Like its iOS sibling, Oggl PRO will be a free download. Oggl PRO will offer two subscription options: quarterly for $2.99 and yearly for $9.99 — the same as the iOS subscriptions.

When the device hits shelves, Nokia Lumia 1020 owners who want to try Oggl PRO can get 60 days of complimentary access to Hipstamatic’s entire catalog of lenses and films if they sign up by August 9th.

Oggl Pro WP8 vs Hipstamatic Oggl for iPhone

In the days before Instagram, Hipstamatic was synonymous to iPhoneography in many people’s eyes. To me, Hipstamatic is still one of the best, most unique photo apps in the App Store. This is a great, high-profile opportunity to bring the app’s trademark set of filters to a new market.

However, immediately my concern was what happens to classic Hipstamatic and the rest of the iOS catalog.

Hipstamatic has been iOS-only for such a long time. The expansion to Windows Phone 8 was unexpected for me, especially since they have not released a version for Android OS with its much larger user base. Well, and because it’s Windows Phone. Even Instagram said ‘maybe later’.

“Hipstamatic has been dedicated to pushing the boundaries of hardware to create awesome camera products that excite and inspire our community,” says Molli Sullivan, Hipstamatic’s Director of Communications. “The move to WP8 comes down to hardware: the Nokia Lumia 1020 is the first time a hardware manufacturer has built a smartphone to be camera-first, and we were able to build Oggl PRO side-by-side with Nokia’s hardware team. The Nokia Lumia 1020‘s 41 megapixel camera and incredible sensor is pretty exciting for photo nerds like us, and we think our community — some of the most talented, creative smartphone photographers in the world — will be excited, too.”

Molli says that the company is considering an Android version, but in the immediate future, they are focused on the current offerings.

I asked about Oggl paks and if they will be on the same schedule as their iOS counterparts.

“We’re certainly aiming for that,” says Molli, “and we’re working very closely with Nokia’s imaging team to make that happen. However, this is new territory for us, so we’re most focused on making sure the experience is right before synching up with iOS timing.”

Although Oggl’s iOS users currently have separate focus and expsure lock, we apparently won’t get many, if any, of Oggl PRO’s other advanced shooting features, such as manual ISO and shutter speed override. A form of both have been available in advanced iOS camera apps for some time.

“Oggl PRO was designed specifically to take advantage of the device’s technology. The Nokia Lumia 1020 allows for the ability to manually control a variety of functions, as well as the 41 megapixel camera and advanced sensor, which is how we were able to build those functions into Oggl PRO.

“As always, we’ll absolutely continue to push the boundaries of other devices and platforms as well.”

Molli also said that the 60-day free trial subscription is specifically for Oggl PRO, which is a standalone product specific to the Lumia 1020, so there are no plans for an iOS match at the moment.

The last question I asked was about the company’s plans for Hipstamatic. As I’ve said before, despite all of the advantages that Oggl offers, including access to the entire vault and the ability to change up filter and lens combinations, I think Hipstamatic is a much more fun camera to shoot with. It’ pretty much pioneered the retro-camera skin interface and to date, I feel that no other app has come as close to capturing the toy camera feel on iOS.

Molli concluded, “Under the hood of Hipstamatic Oggl’s Capture experience is Hipstamatic Classic. The imaging processing technology that we’ve built over the last 3 years is what powers all of our products. Hipstamatic Classic is an awesome analog shooting experience, and Oggl is more modern. We love them both equally and each has its advantages for photographers (emphasis added. =M=). Our plan is to treat both apps as top priority, and as flagship products.”



About Marty Yawnick 1808 Articles
Marty is a self-employed graphic designer in the Fort Worth/Dallas Metroplex. He is an avid Rangers baseball, Chicago Cubs, Packers and Highbury Arsenal fan. In addition to capturing random moments with whatever camera is close by (usually his iPhone), his other interests include coffee, film, music, and traveling in seats 5E and 5F with his fiancé.
  • David Baer

    Nice work Marty. Good read, and those were questions I want answered.

  • J

    As an app developer (photo/video app with over a million users) I can say with certainty that companies like Nokia and Samsung approach developers like me or like Hipstamatic and offer to help develop (and often pay for) porting a porting a popular app to their own platform/devices. Pretty sure that’s what happened here. All the mentions of “working with the Nokia team…” Etc

    • http://lifeinlofi.com/ Marty Yawnick

      I remember reading — I guess it was about a year or so ago — that Microsoft was looking for high profile apps for the relaunch of Windows Phone to help give the platrom more credibility. At the time, I recall they were courting Instagram hard. Looks like Microsoft finally got their high-profile photo app. Sorry, but Path isn’t even in the same league, numbers-wise.

      That said, I know there were some issues with the Nokia Lumia 920, despite its 41MP camera. If Nokia worked out the kinks — lags & such, the 1020 looks to be a pretty sweet piece of hardware.

      It’ll need more RAM, too. I can fill up 32 GB with music, video and pics in no time….


      • Stuart Sunley

        Especially 41 megapixel pics! Really don’t see the point of such massive images…

  • Barry

    I wish them well.

    For all the grumbles about late releases (yeah, yeah, I check obsessively to see if that new lens/film is there), Hipstamatic (Classic) is still pretty much my Go-To app of choice (645 Pro II when I want a straight shot for the planned purpose of post-processing). I simply can’t imagine my device without Hipstamatic. That or the ability to play music. Essential!

    So, good luck with this, Haus of Hipstamatic, because I hope (and trust) that success here will mean continued development of Hipstamatic (Classic).

    Oh, and sorry about the whining. Truth be told, I probably have more than enough lenses and films already. (o:

  • Gary

    Good write up.

    This may well explain why there has been so little apparent activity from Hipstamatic.

    I really hope that the Hipstamatic team do not get too distracted, by what was (no doubt) an offer too good to refuse from Microsoft/Nokia.

    Hipstamatic and an iPhone are the perfect partner. Oggl is looking promising but needs to be finished off and may become the perfect phone App.

    I am sure the Nokia takes great pictures. However, I have a house full of cameras that take great pictures way beyond what the Nokia can manage. yet I use my iPhone and use Hipstamatic most of the time. What I want though is a great smart phone that does all the other stuff, will get upgraded with every release of the new OS and continue to work with favourite Apps like Hipstamatic. Unfortunately the Nokia is not such a phone and I doubt that any Win phone will be.

    For those reasons Hipstamatic have to realise where their future business will come from. They seem to be struggling with a good revenue stream model that works for the market. That will make them vulnerable and perhaps open to acquisition by Microsoft. That would be a very bad day indeed.

    Note to the Hipstamatic team – Don’t even think about it. Instead just adda new version of Hipstamatic with a killer must have lens pack or feature. I for one would be wuite happy to buy a new version of Hipstamatic once a year. Hell, I waste far more than that each year “trying” out other versions of camera Apps and then never using them.

  • http://soundcloud.com/butyourecooltoo Tom Howe

    What ios apps can do manual ISO? I didn’t know there were any that did that!

    • http://lifeinlofi.com/ Marty Yawnick

      Hi, Tom. I probably could have been clearer. “A form of” is my CMA statement. Currently some apps turn the High ISO off and on. That’s the only control over ISO that I know that the iPhone currently has. No telling what Apple will let developers do in the future.

  • MsDee

    What about Android :(

    • http://lifeinlofi.com/ Marty Yawnick

      Hi, Dee,

      Didn’t sound like they have anything actually in the works right now.


  • Giuseppe Navone

    Great nice article, I personally think that this will only go to good profit for us end users, I love the photograph taken with a mobile phone, it is the iPhone that is Samsung, which is Nokia and others, that there can be no comparison of all, I also think that any of us but our device is given and paid for so I expect them to give me so much, since we are talking of equipment that does not come cheap, if we have to add to the cost of purchasing the various photographic applications to make it at most, to have what I have always considered my lab and laptop immediate development of an image, a thought that you can now share in the net, this can only be done at the time with these devices, so long live the Competition between the various possibilities without fossilize on a single device, if at the same price you can have the best things, they are welcome, long life to the iPhone until other will not give me something better, this in the name and love for photography, not for a name, I apologize if I have been long and if I made mistakes, but use a translator, thanks again to Marty for the nice article!

  • carlos austin

    Just for any of you that did not look up the price….$660.00 without a contract. It is only money, right?
    I will stick to iOS for the time being…need larger files…I will use my Nikon.

    • http://lifeinlofi.com/ Marty Yawnick

      Previous versions of this camera suffered from shutter lag and other issues. I’m not sure if they’re resolved in this new device. I’m not ready to shoot a billboard with my iPhone yet. Otherwise, I think the 41MP camera is good for oversampling which looks really nice in the sample images) and a sharp digital zoom.


  • http://lifeinlofi.com/ Marty Yawnick

    The backdoor Instagram tip is a good one. Thanks, Richard.


  • Scott

    Hi Marty,
    Is the image size from Lumia 1020 Oggl pro 2 still 28 megapixels, and how do the images compare to the new IPhone 6 oggl photos?