hipstmatic, oggl, brighton pak

I just got word from Hipstamatic that the Brighton HipstaPak has finally been approved by Apple and it should start showing up in your Hipstamarts soon, if not already. Also released today is a Hipstmatic update, which is just a bug fix release.

Many of us have been waiting for this. Finally, it’s First Friday. Delayed over a week after the pak’s late Thursday release in Hipstamatic Oggl, the new Brighton HipstaPak can be purchased in the app’s Hipstamart for $0.99.

More info after the jump. >>>>

hipstamatic oggl brighton hipstapak, doris lens, sussex film

Hipstamatic 235 iPhoneThe Brighton HipstaPak contains a new lens and film. The new Doris lens is warm, “sandy,” and contrasty. The lens adds a lot of green to your image. It also adds subtle, random light leaks.

The new Sussex film has slightly burned edges. It adds just a little bit of grit, dust and noise to the image. When comparing the same image using Blanko film, I’m seeing that it adds just a little more green to your photo. You can read all about both in my previous post about Brighton’s release on Oggl.

Unfortunately, there is no new case or flash with this update.

I’ve had a chance to shoot with it in Oggl this past week and I really like the warm, summery look of the film and lens combo. Like anything with the Tejas lens, it will probably be one of my go to combinations.

Last Friday, Hipstamatic posted to their Facebook page, “The new Brighton HipstaPak! Available in Oggl and will be available in Hipstamatic Classic as soon as the in-app purchase is approved by Apple.” Looking at some of the comments on the post since, many Hipstamatic users were not happy about this delay.

Although you now can copy your HipstaPak purchases to Oggl, the transfer does not work from Oggl back to Hipstamatic. This works well for users who have opted not to subscribe to Oggl where you can get the entire Hipstamatic lens and film collections as part of your quarterly or annual subscription.

I contacted Hipstamatic this week. Turns out this delay actually was an Apple issue. I hope that this all gets sorted out before the next HipstaPak release. Several recent HipstaPaks have ended up streeting later than advertised — sometimes much later.

At first, many users were angrily speculating that this delay felt more like an attempt to get them to pony up for the Oggl subscription to use the new pak if they wanted to shoot with it first. However, I can’t see the logic of a company willingly hacking off many of its most passionate, evangelistic and most vocal core users. The late release, according to the company, was caused by a delay in getting approval from Apple.

I think Oggl is the more functional of the two apps. The ability to change lens and film combinations any time after the shot is a great feature that really compliments the app’s excellent gear. However, from a nostalgic standpoint, I enjoy shooting with Hipstamatic more. Its plastic toy camera interface appeals to me on a nostalgic level. Hipstamatic is their flagship app and it’s one of the most accurate analog shooting experiences in the App Store. I think it’s certainly the most fun.

Regardless, the new pak is now available for both apps. Go… download! You’ve been waiting!

Let us know what you think in the poll and comments down below.



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