Instagram User Research from the University of Cambridge
iPhone photography has now become prominent enough in the zeitgeist that there have now been several studies done on its various aspects. For instance, last year, I, along with P1xels’ Knox Bronson and other iPhoneographers, participated in a general study on the community and social aspects of iPhoneography.
This year, a new dissertation by Zachary McCune, a Master’s student in Sociology at the University of Cambridge, analyzes three months of research just completed on Instagram Users and their motivations to take and share photos on the iPhone platform.
Instagram is currently the standard for social photo sharing apps on the iPhone. It wasn’t the first, but something about the app caught on. Since its meteoric rise, there have been a ton of other social photo apps — picplz, Burstn, Path, and most infamously Colorâ„¢ –Â that have tried to unseat Instagram as the top iPhone’s top social photo app. While some may have a better feature set, none have come close to gathering the five million users (and growing rapidly) that the Instagram network has.














