Since the Chicago Art Department show and Pixels at an Exhibition at Giorgi Gallery earlier this year, the number of brick and mortar iPhoneography exhibitions and shows has increased substantially, raising awareness and helping to legitimize the art of the iPhone. Even my home of Dallas/Fort Worth has had several exhibitions of iPhone photography recently, including The University of Dallas and PDNB Gallery shows.

As a result of the success of the larger events like Pixels at Apple and the EYE’EM events, more and more iPhoneographers are pitching iPhone photography shows and events on local and regional levels. Here’s a cool link from June 2010 from the LiveBooks Blog which has several excellent tips on pitching a project for a photographic exhibition. The tips apply equally as well to an iPhoneography exhibition.

From helping other photographers and iPhoneographers pitch their work, I’d like to add my suggestion. iPhoneography is at its heart a digital medium, but the goal is to present it to viewers who are expecting photography. Don’t pitch your show on your iPhone. The screen is way too small for curators who are used to working with much larger, analog pieces. At the very least, pitch it on an iPad so the images are larger and have more detail.

And because you are pitching a brick and mortar show, unless you are planning a 100% digital display show (pricey — where are you going to get all of those iMacs?), have several nicely printed and mounted iPhone photographs with you when you present your pitch. I suggest several more than you think you’ll need.

The goal of an iPhoneography exhibition is to illustrate how well the photography transcends the digital medium and how well it translates into an analog format.

Here is the original post, “6 Points to Remember When Pitching Your Project for Exhibition” on LiveBooks Blog.

I wish you success with your presentation!


Have you already pitched a photography or iPhoneography show? Share some tips and advice in the comments below.