Revealing the Obvious:
How to observe, capture and transform your everyday moments with the iPhone
with Dan Marcolina at Coloft
Friday, August 24th, 7-10pm

Dan Marcolina, the author of the critically acclaimed book/ iPad series “iPhone Obsessed” will show you how the combination of picture choice and multiple app processing can turn a simple snapshot into a statement. This is a free event, but space is limited. Please RSVP. More after the jump. >>>

Dan has been collecting and combining iPhone apps for the last 3 years to explore new image iterations. An obsessive amount of iterations. What he has found is that with the right subject, shot and processed with just the right intent, you can transform a typical image into something memorable. A blurred image may just perfectly clarify your idea. The trick is to put effectiveness before effects. How do you set the tone of an image for its best impact?

Think of his presentation as an alchemist’s conjuring of creative elixirs, as you will discover the results of cross-mutating apps with a variety of image types. He has looked at most of the photography apps in iTunes and has boiled them down to the best. You will not be shown every step in his process but just the key creative moments, the hidden control or an unexpected app combination. Some of the techniques covered are Toon Illustration style, Painting Effects, Grunge style, HDR, Compositing and blend modes and you will be given a unique sneak peek into Adobe’s soon to be released PS Touch App. Also covered are some key mobile shooting techniques and insights to the new Apples iOS and iPhone 4S.

Also, Dan will be giving a sneak peek to his soon to be released app/book call AppAlchemy. An extensive interactive exploration of the art of iPhoneography techniques apps and resources.

Free event, but space is limited, please RSVP.

920 Santa Monica Boulevard
Santa Monica, CA 90401
Friday, August 24


Life In LoFi is a media partner of the LA Mobile Arts Festival